Frequently Asked Questions

We specialise exclusively in the beauty and spa industry, giving us deep insights into customer behaviour patterns, seasonal trends, and marketing challenges unique to beauty brands. Our platform is specifically designed for beauty businesses, with features like treatment booking analytics, seasonal campaign optimization, and beauty-specific customer journey mapping.

Unlike generic analytics tools, we understand the nuances of beauty marketing - from the importance of visual content to the role of influencer partnerships and the impact of seasonal beauty trends on purchasing decisions.

Most clients begin seeing actionable insights within the first week of implementation. However, significant ROI improvements typically become evident within 4-6 weeks as we gather sufficient data to identify patterns and optimization opportunities.

Our rapid deployment process means your analytics tracking can be live within 48 hours, and we provide immediate recommendations based on your existing data during the setup process.

Absolutely! Our platform is designed to scale from independent beauty salons to large multi-location chains and international beauty brands. We offer different service tiers to match your business size and needs.

Small businesses benefit from our streamlined analytics and automated insights, whilst larger enterprises can access advanced features like multi-location tracking, custom reporting, and dedicated account management.

We work with the full spectrum of beauty and wellness businesses including hair salons, beauty salons, spa and wellness centres, nail salons, cosmetics retailers, beauty product manufacturers, medical spas, and beauty treatment clinics.

Each business type has unique analytics needs, and our platform adapts to track the metrics most relevant to your specific beauty sector, from treatment bookings to product sales and customer retention rates.

We'll need access to your current marketing platforms (Google Ads, Facebook Ads, Instagram, email marketing tools), website analytics, and any existing customer data you're comfortable sharing. We also require information about your booking system if you're a service-based beauty business.

Don't worry - we guide you through the entire data connection process and ensure all integrations are secure and compliant with data protection regulations. Most connections can be established in under an hour.

Data security is our top priority. We use enterprise-grade encryption, secure data centres, and comply with GDPR and other relevant data protection regulations. All data transmissions are encrypted, and access is restricted to authorised personnel only.

We never share your business data with third parties, and you maintain full control over your data at all times. Regular security audits ensure our systems meet the highest industry standards.

Yes, we integrate with most popular beauty booking systems including Fresha, Treatwell, Booksy, Acuity Scheduling, and many others. These integrations allow us to track the complete customer journey from marketing touchpoint to booking and treatment completion.

If you use a custom or less common booking system, our technical team can usually create a custom integration. We'll assess your current setup during the initial consultation.

Comprehensive training is included with all our plans. We provide initial onboarding sessions, platform walkthroughs, and ongoing training materials. Our support team is always available to answer questions and help you make the most of your analytics data.

We also offer advanced training sessions for teams who want to dive deeper into analytics interpretation and strategic planning based on the insights.

Our pricing is based on the size of your business and the level of analytics features you need. We offer three main tiers: Essential for small beauty businesses, Professional for growing salons and spas, and Enterprise for large multi-location brands.

All plans include core analytics features, with higher tiers offering advanced reporting, dedicated support, and custom integrations. Contact us for detailed pricing information tailored to your specific needs.

We offer flexible contract terms to suit different business needs. Our standard plans are month-to-month with no long-term commitment required. However, we do offer discounted annual plans for businesses who prefer longer-term arrangements.

This flexibility allows you to scale up or down as your business grows, and ensures you're never locked into a plan that doesn't suit your current needs.

Yes! We offer a comprehensive demo where we can show you exactly how our platform would work with your beauty business data. We can also provide a trial period where you can see real results from your own marketing data.

During the demo, we'll connect to your existing marketing accounts (with your permission) and show you immediate insights about your current performance and optimization opportunities.

All clients receive comprehensive ongoing support including email and phone assistance, regular platform updates, and access to our knowledge base. Higher-tier plans include dedicated account management and priority support.

We also provide quarterly business reviews where we analyse your performance trends and recommend strategic adjustments to improve your marketing ROI further.

Absolutely! Beyond providing analytics, we offer strategic consulting to help you implement the insights effectively. Our team can review your current campaigns, identify optimization opportunities, and provide actionable recommendations.

We can also help with campaign setup, audience targeting, and ongoing optimization based on the performance data we collect. Think of us as an extension of your marketing team.

Yes, we serve beauty businesses across Europe. Our platform supports multiple languages and currencies, and we understand the different regulatory requirements across European markets.

Remote support and consultation work seamlessly, and we can accommodate different time zones for meetings and support calls. Our digital-first approach means location is rarely a barrier to excellent service.